Review: The Semplifi Hair Care System


For these images, I did nothing to my hair other than use Semplifi as described in this review. In fact, I didn’t even style it.

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I have a long and sordid history with hair products. They don’t work. My hair is big and thick and sometimes coarse. Sometimes it has extreme curl. Sometimes it has patches of wave. Sometimes it obeys me. Most of the time it does not. So I have bounced from product to product, never maintaining loyalty, unless you count the six months I went shampoo free because why not? Nothing else was working to make my hair manageable. (For the record, that didn’t work either.)

I connected with Al Melchiorre to learn about his Semplifi Hair Care System. It consists of five products that take the place of all your other products and streamline the care and styling process. I was initially attracted by the idea that you can customize their use to meet your daily changing hair needs. Still, I expected Semplifi to go the way of every hair care product in my history. I’d use it for awhile (or just a day) and pass it on. But I’ve been using it for a month now and don’t intend to stop. What’s curious is not that I’m enjoying it, but why.


First of all, Semplifi offers a low detergent shampoo. This means it doesn’t suds up, but it also doesn’t strip hair of its natural oils. Generally that means gunky hair due to buildup. But Semplifi is light and leaves no residue. So my hair is clean, moisturized and residue free. When you are prone to frizz, that is a big deal. Dry hair means static and a halo of single strand curls 24/7. My first use of Semplifi’s shampoo and conditioner brought my frizz down considerably. No small feat considering this Indiana winter has been back and forth dry and rainy aka the ultimate hair disaster combo. Repeat use has prevented most of my frizz from returning. Also a big deal. I chase my toddler around all morning. This tends to wind whip my hair and create a magnificent mane of frizz. Combine this with my tendency to forget mirrors exist before leaving the house and, well, Semplifi has spared me a lot of double takes and raised eyebrows from the world outside.

The Semplifi line is made with natural ingredients. I really like knowing what I am putting on my head. The ingredients match up with products I would use on my face. It was reassuring enough that I shared the product with my daughter. Her hair is fine with a little bit of natural curl that gets weighed down by baby shampoo. It’s perplexing. She also experiences the dreaded “car seat hair,” a giant tangle of dry hair that sticks up off the back of her head. The Volume, Moisture and Style Plus Spray made the “bird’s nest” combable without a battle. They also lifted and maintained her curl when her hair was next washed, and the snarl didn’t even come back after swimming. That alone is worth the price of admission.


Another aspect of this product I enjoy is its light, citrusy scent. I talked with Al about this and he told me he went with a light scent on purpose because women often wear perfume and hair shouldn’t compete with that scent. Did I say this? I’m allergic to everything, so finding a hair product that doesn’t give me a headache AND works on my hair is amazing.

Finally, and this is the big one, the Style Plus spray and Volume and Moisture creams do not make my hair crunchy, stiff or sticky like it’s the early nineties and I just discovered mousse and gel. I can have curl that looks and feels natural because what Semplifi is doing is allowing my hair to behave naturally instead of interfering with it. To recap: no heavy scent, stripping of hair, stickiness, stiffness, static, frizz or crunch. Also no buildup. Oh! The product bottles are attractive and fit together in a really fun way.

If you are interested in Semplifi, visit the site to learn more.

Shawna Ayoub

Shawna Ayoub is an essayist, fiction writer, poet and instructor with an MFA in creative writing from Indiana University. Some of her work has been published in The Manifest-Station, Role Reboot, [wherever], The Huffington Post, The Oxford Review and Exit 7. Her writing explores the intersections of race, place and survivorship. She writes with honesty about her own experience in order to transform pain.

3 Discussion to this post

  1. Your hair is actually one of your best features in my opinion – what a detailed article. I’m going to show this to my wife. She has mega problems with frizzy hair!

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    • Shawna Ainslie says:

      Thank you, Raymond! I love my hair, and I love having it be manageable. If you wife has frizzy hair, and I imagine your climate is frequently damp, Semplifi could be a great tool! I love the shampoo and conditioner, but what I use most are the Moisture and Volume serums mixed together. So if you want to try something but need to pick and choose, start there!

      I have no idea why my images are coming up sideways. Do they look sideways to you? They show correctly in drafts. Hmm. Think think think. 🙂

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